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Visual Branding Portfolio
Work
Ascentro
BRIEFAscentro Capital Partners wanted a mark that stood apart from conventional finance branding: Conservative enough to be trusted, but with a wow factor competitors don't have. A premium feel suited to a capital partners audienceSomething distinctive enough to work as a standalone symbol, not just a word-markSOLUTIONThe mark is built from an impossible object, a form based on the letter A, though it moves away from reading literally as one. The impossible shape carries the idea behind it:Ascentro helps clients achieve what looks unachievable, going the extra mile most firms won't.
Interlocking ribbon bands create depth and structure, reading as precision and craftBuilt to hold its identity reversed, in black on white or white on black, so it stays recognisable across any application
Ascentro
Private Equity Firm | Auckland, New Zealand | Logo & Visual Brand system | www.ascentro.co.nz
BRIEFGeopyörä's patented breakage test needed a brand that felt as clear and trustworthy as the technology itself. Turns small rock samples (under 2 kg) into detailed hardness dataSaves mining companies the time and energy of large, expensive breakage testsThe name carries the idea: pyörä is Finnish for "wheel" (and colloquially "bicycle"), linking geology to the machine's bicycle-like form SOLUTIONMining logos tend to be heavy and industrial, so I wanted Geopyörä to stand apart: modern and dynamic, but still conservative enough to be trusted. The machine resembles a bicycle, with two wheels crushing rock samples between them, so the logo is built from concentric wheels that feel like they're moving. Dark blue rings for the trust and precision the product needsGreen dots on the rings like moving parts, pointing to the energy Geopyörä saves, since grinding and crushing account for over half a mine's total energy use
Mining Tech | Oulu, Finland | Logo & Visual Brand system | www.geopyora.com
BRIEFEco Barge Clean Seas is an Australian not-for-profit based in the Great Barrier Reef region, having removed over 284 tonnes of marine debris across 590+ barge expeditions from Queensland's coastlines since 2009, backed by 15,600+ volunteers. Fast growth and media exposure meant they needed a new brand image, high impact and easy to recognise.SOLUTIONMy main goal was a logo that's easy to read and instantly recognisable, while keeping a vintage badge style with a hand-crafted feel. As a result, I built a flexible four-variant system, circular badge, arched badge, stacked, and horizontal, so it holds up everywhere from a barge hull to a merch tag to a social icon. Circular and arched badges carry the full story (name, location, tagline, est. date) for packaging or merchSimplified horizontal and stacked marks drop the extra detail for small or digital spaces like social icons
Environmental ENGO | Airlie Beach, Australia | Logo & Visual Brand system | www.ecobargecleanseas.org.au
BRIEFAspire2 Group is a New Zealand leading private education and vocational training organisation operating since 1996, now training thousands of students a year across its subsidiaries.Fast growth and investor attention meant they needed a new brand image, bold and easy to read, without being overly fancy or ambitious. A rebrand that could carry a fast-growing, investor-backed group with clarity and impact.SOLUTIONI went with an all-type approach, so the typography itself had to carry the whole brand. Connecting the dot of the "i" into the "2" has a meaning: the idea of "aspire" is built into the word itself, not added as a separate icon
Blue keeps the trust education needs, while green carries the energy and forward motion a growing, investor-backed group wanted to project
A lowercase approach was a move away from the serious, traditional tone education brands often carry, the exact association Aspire2 wanted to shed for a younger audienceThe bold, modern logo has great legibility and is easy to recognise and apply across mediums, and reverses in opposite colours
Private Education Firm | Auckland, New Zealand | Logo & Visual Brand system | www.aspire2.co.nz
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